Palm Kia

Kia is most recent entry onto the US automotive market, having only arrived in 1994, and it's growth shows how a company can win buyer's approval in only a shot time, by presenting better quality cars over the years.

Kia had no competitive advantage or reputation to base its entry on. For many years, it survived by selling the least expensive cars on the market. But that was then.

Kia acquired critical mass?